Preface

Chapter I - Where To Start
     For The First-Timer
     Evaluation Can Be Daunting Task
     Perspectives Of The Players
     Your Competition

Chapter II - Where We've Been
     The Great Divide
     A Decade Of Progression
     The First Signs Of Real "Change"

Chapter III - Where We're Headed
     Seeing The Future
     Today's Failures, Tomorrow's Successes
     The Cloud
     Discover, Evaluate and Evolve

Chapter IV - Social Media
     Implementation
     ROI And Expectation
     Prepare Thyself For Truthfulness
     Blogging Campaigns
     Blog Marketing and Code Of Ethics

Chapter V - The Future Of Search
     A Historic Review
     The Inner Workings Of Search Engines
     Meta-Search
     New Perspectives
     Mobile Search
     Social Media And Search
     Video And Audio Search
     Search ROI And Application Outlook

Chapter VI - Mobile And Proximity Marketing
     Behind The Curve
     Mobile Phone And SMS Statistics
     SMS Strategy Implementation
     What Is "XHTML"?
     Do You Need Mobile Marketing?
     Mobile Advertising And User Acquisition
     Communicating With Your Subscribers
     Proximity Marketing - Bluetooth^®

Chapter VII - The Gamers
     Gaming Demographics
     In-Game Advertising
     Losing The Stereotype
     Placements
     What To Expect From Video Games In The Future

Chapter VIII - Virtual Worlds
     Environment
     Level Of Investment
     Eyes On The Future
     Marketer's Advice

Chapter IX - All About The Video
     What Does It Mean To Have Reach?
     Get Used To It!
     Video Advertising
     Viral Video
     Product Placement And Hot Spotting
     Video Search Engine Optimization
     3D Video

Chapter X - Widgets, Gadgets And Apps
     The Truth About RSS
     Goodbye Email, Hello Feeds!
     APP Design And Development
     Content Logistics And Operations Schematics
     Building Your Network
     EULAs

Chapter XI - Getting Rich On Rich Media
     Ad Units Becoming Applications
     Ad Format, Specification and Placement
     Dynamic Content And Other Components
     Rich Media Metrics
     Beware The "Fancy Stuff"

Chapter XII - Data In The Emerging Space
     Assessing Your "Cookies"
     What's Really Happening Here?

Chapter XIII - Halo Media

Chapter XIV - So What About "The Cloud"?
     A World Without Cables
     A World Without Retail
     A World Without Physical Storage
     A World With Behavioral Monitoring
     A World Without "Web Sites"
     A World With Advanced Advertising

Chapter XV - The Speed Of Information
     Moore's Law
     Accelerated Availability
     Transitions Posing Opportunity
     Augmented Reality (AR)

Chapter XVI - Final Thoughts / Rules Of Thumb
     Don't Lose Focus
     Measurement Is Critical
     Wear Your Customer's Shoes
     Low-Hanging Fruit First
     Forget The "Rules"
     You Are The Trendsetter And Opinion Leader
     Final Thoughts On The Future

Special "Thanks" to eMarketer